These days, thousands of mobile applications are developed and marketed by the minute. However, only about a handful of them become popular and successful. Planning to create your own app? Application and software programming has become accessible now that even the least tech savvy person can design his own app. There’s even an app for creating an app, for crying out loud.
If you want your app to be the next Tinder, the trick is to design it in a way that will allow it penetrate the consumer’s consciousness. Easier said than done, though. To help your application gain the attention of gadget users, you may want to take into account the following qualities that have made so many apps successful.
Original - Many people would say that nothing is truly original anymore. Originality is still the key, however, in ensuring the success of an app. If you can’t pull anything new out of thin air, then how about putting a fresh spin on an old idea? Case in point, the Plants vs Zombies game. There’s nothing new about zombies, right? In fact, they have become so ubiquitous. You see them in the movies, televisions, and comic books among other stuff. Some game developers, however, were able to create something new and exciting from such overly saturated horror movie staples. What would this mean for a dating app you ask? Well, the idea is not to re-invent the wheel but merely to turn the wheel. So look at the things that are already out there, making money in the dating space and then add your own original spin to them. For instance, Tinder pulls pictures from Facebook, so maybe somebody should make a dating app that pulls pics from Twitter or Instagram?
Problem solver - An app that makes life a bit easier will certainly find its audience. Some of the best apps in the market are those that address a problem that nobody pays attention to and then provide a solution for it. Whether it’s a budget planner or calorie counter app, users will get a kick out of it when they find it useful in solving their problems. So, think about what some of the biggest dating issues are out there, things like “approach anxiety” or “running out of things to say… solve these issues and you’ll have a winner.
Excellent design - You may have a unique, wonderful idea but if is poorly designed, it’s unlikely that you’ll even make a dent in the market. Just like when you go on a blind date – first impressions count in a tough market, and this is especially true now that consumers’ tastes have become more sophisticated. Apart from minding the aesthetics, some of the things you should watch out for are glitches and device compatibility.
Mobile devices have become as powerful as desktop computers. Their processing power has provided creative programmers with a digital sandbox to play on. All it takes is one unique idea. If you already have one, good for you. That’s a good start. Just remember that to make it widely popular, you dating app has to be fresh, useful, and well-designed.